Paula Zuccotti is a trend forecaster, photographer, and innovation consultant developing future visions of products and services for the likes of Google, Starbucks, Nike, LG, Microsoft, and Ikea. Her focus on ethnographic, user-centric research has been paramount to finding meaningful opportunities for innovation. She is also the author of the best-selling book “Every Thing We Touch: A 24 hour Inventory of our Lives,” a collection of photographic essays on everyday life published by Penguin Random House UK and recently translated into Mandarin for the Chinese market. For the book, Paula traveled across the globe and asked people to gather every object they touched in 24 hours. Participants from a vast array of ages, cultures, professions, and backgrounds—from a nun in Madrid to a cowboy in Arizona—took part in documenting their personal possessions, arranging their objects together in a single frame.